Recent Episodes
B2B Website Optimization: Real Examples and Live Feedback
#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Tog…
6 Steps to Building a Customer Insights Program with Shoshana Kordova
#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consul…
Cold Email: Lessons from Real Outbound Campaigns in 2025
#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Togeth…
The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei
#248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marke…
The Lead Nurture Email Playbook: What Works and What Doesn’t
#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk. The…
Fixing the Disconnect Between Marketing and Sales with Talya Heller
#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engin…
B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)
#245: Cold Email | Danielle Messler sits down with Alex Fine, co-founder of Understory, the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the…
High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz
#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and profe…
B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025
#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winnin…
The Quiet Shift: How B2B Teams are Winning Post-SEO
#242: Content Strategy | In this episode, Danielle sits down with Brendan Hufford, founder of Growth Sprints, to talk about what actually works in content and SEO today and why most B2B strategies ar…
Email Marketing Breakdown: How to Cut Through the Noise in 2025
#241: Email Strategy | Email isn’t dead – it’s just changing fast. It’s still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the pu…
Video in B2B: What Works, What Doesn’t, and Where to Start
#240: Video Strategy | In this episode, Danielle sits down with Connor Lewis, founder of Studio Lewis, to talk all things B2B video – what works, what doesn’t, and how to actually get started. Connor…