Recent Episodes
How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping
#255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans br…
How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising
#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales t…
Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams
#253 Lifecycle Marketing | In this episode, we’re joined by two expert lifecycle marketers: Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Engine, and Naomi West, Senior Product Manager at Cu…
Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)
#252 Category Creation | Dave is joined by Josh Lowman, Founder and Creative Director of Gold Front, a category design studio that’s worked with brands like Uber, Notion, and Qualtrics. Josh is a lea…
B2B Website Optimization: Real Examples and Live Feedback
#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Tog…
6 Steps to Building a Customer Insights Program with Shoshana Kordova
#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consul…
Cold Email: Lessons from Real Outbound Campaigns in 2025
#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Togeth…
The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei
#248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marke…
The Lead Nurture Email Playbook: What Works and What Doesn’t
#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk. The…
Fixing the Disconnect Between Marketing and Sales with Talya Heller
#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engin…
B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)
#245: Cold Email | Danielle Messler sits down with Alex Fine, co-founder of Understory, the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the…
High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz
#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and profe…