#92: Content Strategy, B2B SEO in 2023, and Category Creation Content with Mitch Briggs (SEO Success Manager at Demandwell)

Mitch Briggs is a B2B SEO expert and SEO Success Manager at Demandwell. This episode covers B2B content strategy, where SEO fits in 2023, is SEO dying? what the future of SEO looks like, where TikTok…

#91: Mental Health, Managing Stress, Work/Life Balance, Productivity Guilt and more with Kara Hardin (CEO of The Practice Lab)

Kara Hardin is a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She specializes in the complicated ways that mental he…

#90: Career Growth, Riding The Wave at a High-Growth Startup, Marketing Experiments and more with Danny Schreiber (Sr. Biz Ops Manager at Zapier)

Danny Schreiber is Sr. Manager of Biz Ops at Zapier and has spent close to a decade at the company. In a world where it's easy to jump from company to company, Danny was an early employee at Zapier a…

#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug)

Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content st…

#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

Hillary Carpio and Travis Henry are the authors of "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers."  Hillary (Head of ABM) and Travis (Director, Sales Operations…

#87: Metrics That Matter, Product Marketing, The Path To CMO – with Lindsay Bayuk, CMO, Pluralsight

Lindsay Bayuk is Chief Marketing Officer at Pluralsight. We talk about the path to becoming CMO, what it takes to be a high performing CMO, going from VP Product Marketing to CMO, her marketing score…

#86: Practical Use Cases for AI in Marketing Today – with VMWare, Jasper, Tomorrow.io

We're joined by Jessica Hreha (Head of Global Integrated Campaigns & Content Strategy at VMWare), Kelly Peters (Director of Marketing at Tomorrow.io), and Austin Distel (Growth Hacker at Jasper)…

#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

#83: Behind Zapier’s Content Marketing Machine (with Lane Scott Jones, Head of Content Marketing)

This episode is from a live session we did with Zapier's Head of Content Marketing Lane Scott Jones. Lane shared how Zapier has been able to generate a 450% ROI on content and she breaks down how Zap…

#82: What Does a Great CMO Do? with Jon Miller (CMO at Demandbase; Co-Founder of Marketo & Engagio)

Jon Miller is CMO at Demandbase and co-founded Marketo and Engagio. Jon is widely regarded as one of the top voices in B2B marketing and does not disappoint with this episode. Dave and Jon talk about…

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

Devin Reed is Head of Content & Thought Leadership at Clari and previously Head of Content Strategy at Gong. Dave and Devin talk about:- His role at Clari and what the content team does- Inside G…

#80: Inside Exit Five – Why We Moved Off Facebook & Lessons from Building an Online Community

Dave takes you behind the scenes of Exit Five to talk about how the community got started, why we moved off of Facebook, why we went with Circle, lessons learned scaling Exit Five to 3,500+ paying me…