Recent Episodes
Five Marketing Principles That Matter More Than AI
#311: Dave goes solo this week (his decision, he said give me the mic; but Dan is also on him about podcast downloads around the holidays) with a quick November breakdown from real life – recapping t…
How to Make Your Product Positioning Impossible to Ignore with April Dunford (Founder, Ambient Strategy)
#309 Product Positioning | This episode is from a Drive 2025 (our annual Exit Five event) session with April Dunford (Founder, Ambient Strategy). April pulls from working with 300+ tech companies to…
How To Create Urgency, Build Pipeline, and Make Outbound Work (with Jen Allen-Knuth, Founder of DemandJen)
#308 Sales Alignment | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”, unpacks why deals stall even when your product is objectively better, how the explosion of…
Should You Invest in Community?
#307 Building Community | In this episode Dave joined Ali Orlando Wert (Director of Content Marketing & Brand at Databox) on their podcast called Move the Needle. She did an interview with Dave focus…
What’s Working Right Now in B2B Marketing – Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor
#306 Executive Insights | This episode was recorded live at our annual event, Drive 2025. I hosted Sylvia LePoidevin (CMO, Kandji), Trinity Nguyen (CMO, UserGems), and Natalie Taylor (Head of Marke…
The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)
#305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every step of the buying journey, how smart B2B brands…
The B2B Buying Experience With AI: What Changes?
#304 | AI Buying Shift | This episode is from a recent Exit Five live session where I pulled together Lindsay O'Brien (Head of Marketing & Operations, Predictiv), Tom Wentworth (CMO, incident.io), a…
The Day You Become a Better Storyteller with Harry Dry (Founder of Marketing Examples)
#303 Storytelling | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. Harry Dry, creator of Marketing Examples and one of the best copywriters on the int…
From Comms at Zoom to VP of Marketing at Neat, with Priscilla Barolo
#302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Marketing at Neat, an Oslo-based video tech company. Nea…
Why Marketing Is Back In The Driver Seat (with Maura Rivera, CMO at Qualified)
#301 Leadership & Strategy | I sat down with Maura Rivera, CMO at Qualified, to talk about what it’s like leading marketing at one company for six years (and why most of her team has been there just…
What Your Messaging is Missing: How to Close the Meaning Gap (with Diane Wiredu, Founder of Lion Words)
#300 Drive | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. It features Diane Wiredu, Founder of Lion Words and expert in B2B messaging and positionin…
GTM Growth Decoded: 100 Companies, 3 Stages, 1 System with Sangram Vajre, Co-Founder & CEO of GTM Partners
#299 Drive | This episode is from Drive 2025, our 2 day in-person event for B2B marketers in Burlington, VT. Our first speaker was Sangram Vajre, Co-founder and CEO of GTM Partners and expert in GTM…