Exit Five was started by Dave Gerhardt. Dave is a former VP of Marketing and CMO. He worked at Drift ($1B valuation) and Privy ($100M+ acquisition) and has spent the last 10+ years working in B2B SaaS. He’s also the author of the book Founder Brand.
Anyway ... Dave called this thing Exit Five. Here’s the story in his words...
“Living in Boston my wife and I would always escape to her parents house in the woods in Vermont and I grew to love it and Vermont became a place of inspiration for me during my career. I would be stuck on work things all week, but in Vermont going for walks, sauna, golf, hiking, being off the grid, that is the place I would find clarity and get inspiration. So much so that my Mother In Law will joke "what new ideas are you going to come up with this weekend?" To get to their house you get off at exit five. So that's where it comes from. And my hope is that Exit Five in the digital form can be that type of place where B2B marketing leaders can get unstuck and inspired with new ideas.”