A Private Community for B2B Marketing Leaders
CMO Club is an exclusive application-only membership for B2B Marketing Leaders to exchange knowledge and build connections.
"The connectivity is incredible, the recommendations are amazing.
Sara Ajemian, VP, Branding & Communications at SOCi
"Exit Five’s CMO Club is hands down the best community for B2B marketing leaders.
Fatmir Hyseni, Marketing Business Partner at Jisc
"This new formula for community that Exit Five is building simply hits different.
Brian Heimann, VP of Marketing, Solsten
"If you're a marketer and you're not a member of Exit Five, you are missing out!
Rachel Weeks, VP of Marketing
"There’s a lot changing in the world, and it’s really helpful to see how others are navigating it."
Sylvia LePoidevin, CMO at Kandji
"I've built stronger connections here than in years of being part of massive Slack communities.
Matt Serna, CMO at Replicant
"The high caliber of people in the community. It’s not a spam-filled promotion fest.
Anton Rius, Sr Director, Content Marketing at Corporate Vision
"There’s not many other places you can go to have this level of in-depth conversation and connections.
Natalie Marcotullio, Head of Growth and Product Marketing at Navattic
What You Get with a CMO Club Membership
Join other CMOs and senior marketers to swap ideas, get insights, and tackle leadership, strategy, and what’s working today.
01
In House Marketing Leaders Only
Because of our strict acceptance policy, everyone in the CMO Club is a marketing leader inside of a company.
No agencies, contractors, fractionals, freelancers, founders, etc. are allowed – one of the biggest benefits of joining the CMO Club is getting access to who is not in the room.
This will never change – we will always look to scale our CMO Club with quality in mind, never quantity.
02
Small Peer Groups
When you join the CMO Club, we review your information like job title and company size, and place you in a small group chat with 8–10 other leaders like you.
Think of this like a Whatsapp group of close friends you can hit up for anything.
Instead of broadcasting your message to 100+ leaders, ask tough questions in a small, safe space of trusted peers.
Aside from referral traffic, how are folks measuring AI search performance?
Tyler Kensington
CMO
I’m betting on white hat SEO best practices… but also general brand presence across the web and social.
Brooke Langston
VP of Marketing
03
Quarterly Peer Group Calls
Every quarter, a member of our team will set up a video call for the peer group to chat virtually.
This helps you stay close to the group and keep your relationships strong.
It also gives you space to discuss things that you can’t over text chat.
04
Quarterly Therapy Calls with Top B2B CMOs
Each quarter, we bring in a top B2B CMO to run a group therapy session – not a presentation, but open office hours where you can ask your most pressing questions.
You’ll also hear what’s top of mind for other leaders in your space by listening to their questions.
Getting this level of insight isn’t easy – and it’s included in the cost of your membership.
05
Quarterly Training Sessions
Every quarter, we bring in a domain expert to help you level up on a key area of marketing leadership.
Topics include things like negotiating compensation, team management, setting strategy, and budgeting.
These aren’t webinars – we teach and give you the chance to ask questions.
06
Access to Entire Exit Five Community
When you join the CMO Club, you also get access to the broader Exit Five community of thousands of B2B marketers.
It’s a great place to get advice on topics like SEO, LinkedIn ads, content strategy, AI tools, and more.
The CMO Club helps you become a better marketing leader – the Exit Five community helps you become a better marketer overall. You get both, at one cost.
07
Get Recommendations on Agencies and Vendors
Get honest recommendations from fellow B2B marketing leaders on the best agencies, software, and service providers.
Share your own experiences in the Agencies, Contractors, and Vendors space to help other members.
Whether you’re comparing tools like 6Sense vs. Demandbase or HubSpot vs. Salesforce, or looking for a new agency, you can post in the CMO Club to give and get advice.
08
High-Quality Feedback from Leaders
At your level, you want feedback and advice from peers with similar experience.
In our Gut Check space, you can share your work and get input from other senior leaders.
Whether it’s a quarterly marketing plan or a board update, this is the place to get thoughtful reviews.
09
Our Team Will Help You Find Answers
Every post gets a human touch at Exit Five. This is why we’ve invested in hiring a team of real people, not just AI agents to run our community.
There’s a full-time team of six people at Exit Five, and we’re making it our mission to review every single post for quality, add our own opinions, and tag in experts to help make sure you get an answer – or at least a point in the right direction.
Built by B2B marketers, for B2B marketers
We’re a full-time team of six real humans at Exit Five. We’re not AI Agents. We’ve all been working in marketing, and now spend our time helping you. Exit Five was founded by Dave Gerhardt after his career growing from PR intern to CMO and creating the resource he wish existed coming up in his career.
Today there’s a full-time crew of Dave, Dan, Matt, Danielle, Anna, and Allison. We’re in the community every day. Reading your posts, commenting, hosting events, responding to your DMs, and connecting you to the right people and resources to help you grow.
No Roasting
Exit Five is a judgment-free zone for marketers to ask, share, and learn. It’s paid because members are serious about growing, not going viral.
Only Relevant Knowledge
Skip the doom scroll – customize notifications to only hear about topics you care about, like Demand Gen, Content, or AI.
No Spam
Exit Five is spam-free – no link-dumping, no shady DMs, no self-promotion. We removed promo spaces to keep the focus on learning and growth.
Mobile App or Web App
Exit Five has a dedicated mobile app, so you can stay connected, join discussions, and get relevant notifications – all from your phone.
No @ Here's
Exit Five runs on Circle – not Slack – so there’s no notification spam or noise. It’s a focused resource you can tap into when needed, not another distraction.
Top 1% Community
Circle named us a Platinum Community – with 2.5x average engagement and ranking in the top 1% of all communities on their platform.
Join a highly vetted group of B2B marketing leaders who rely on Exit Five to grow their careers
Exit 5 has been an invaluable source of insights from some of the smartest folks in B2B marketing.
And I’ve been able to connect with many amazing marketing leaders to hear about their experiences and challenges. You just can’t find this level of value anywhere else.
What immediately struck me after joining Exit 5 is the high caliber of people in the community. It’s not a spam-filled promotion fest.
It’s a place to make genuine connections and get honest, objective feedback and support from other highly experienced marketing leaders. You can’t level up your career if you’re operating on an island. There’s no better place to get the support you need for your current role and beyond.
And I’ve been able to connect with many amazing marketing leaders to hear about their experiences and challenges. You just can’t find this level of value anywhere else.
What immediately struck me after joining Exit 5 is the high caliber of people in the community. It’s not a spam-filled promotion fest.
It’s a place to make genuine connections and get honest, objective feedback and support from other highly experienced marketing leaders. You can’t level up your career if you’re operating on an island. There’s no better place to get the support you need for your current role and beyond.
Anton Rius
Sr Director, Content Marketing at Corporate Visions
In just a few months, I've built stronger connections here than in years of being part of massive Slack communities.
Matt Serna
CMO, Replicant
I've been a member since Exit Five was DGMG. It's the first place I go when I have a question and I know I am going to either find others who have had the same quesiton, or get a straight-forward answer without being pitch-slapped.
I appreciate that Exit Five has a group of avid marketers who are invested in growing. When your on a small team, or a team of one, it's helpful to bounce ideas off others who in the seat you sit in.
Plus, some of the community members we have had led to the most amazing webinars! It's one of the few I actively listen to rather than run passively in the background.
What is the best thing about Exit Five? There is no judgement for the questions you ask. Sometimes, it's super technical and someone has seen it before you and can offer advice. Other times, it's commiserating on a change to a tool we use or just general woes to being a marketer.
It's really helpful to come into a community that is here to help, not sell, and bounce ideas and thoughts around.
You'll discover some of the best advice in the industry and open your eyes to new products, processes, and ways of thinking.
It is hands-down the best investment you can make in your career.
I appreciate that Exit Five has a group of avid marketers who are invested in growing. When your on a small team, or a team of one, it's helpful to bounce ideas off others who in the seat you sit in.
Plus, some of the community members we have had led to the most amazing webinars! It's one of the few I actively listen to rather than run passively in the background.
What is the best thing about Exit Five? There is no judgement for the questions you ask. Sometimes, it's super technical and someone has seen it before you and can offer advice. Other times, it's commiserating on a change to a tool we use or just general woes to being a marketer.
It's really helpful to come into a community that is here to help, not sell, and bounce ideas and thoughts around.
You'll discover some of the best advice in the industry and open your eyes to new products, processes, and ways of thinking.
It is hands-down the best investment you can make in your career.
Michelle Brammer
Director of Growth Marketing, Lingo
Exit Five’s CMO Club is hands down the best community for B2B marketing leaders. It’s packed with top-tier CMOs who openly share insights, challenges, and wins.
Fatmir Hyseni
Marketing Business Partner at Jisc
Dave and the Exit Five team have created a warm, inclusive community where we can all thrive by sharing and supporting one another. If you're a marketer and you're not a member of Exit Five, you are missing out!
Rachel Weeks
VP of Marketing
What to expect when you join CMO Club
Our community is not a sink or swim. The member experience is designed to help you easily find the content and connect with the people you need to grow.
1. Join
Smooth Onboarding: Start with a simple, self-directed onboarding experience.
Introductions: Each new member has the opportunity to introduce themselves to the rest of the group and receive a warm welcome.
Get Matched: We’ll add you to a tight-knit peer group of 8-10 marketing leaders tailored to your company size and role. Think of it like a Whatsapp group chat with other leaders like you,
2. Explore
Content Library: Access 300+ exclusive resources and recordings from past group calls with top B2B CMOs like Kipp Bodnar, CMO of HubSpot.
CMO Club Exclusive Spaces: You’ll get access to the broader Exit Five community, plus, a handful of spaces for CMO Club members only. You’ll see what’s top of mind for other leaders.
Expert Conversations: Discover advice from experienced marketing leaders who’ve been there and done that.
Browse the Member Directory: Our member directory shows you exactly who is in the club: along with their company, company size, industry, LinkedIn profile, and location.
3. Engage
Peer Group Collaboration: We give you a group chat space with your peer group and facilitate quarterly group calls. You can send casual chats daily to pick your group's brain and meet quarterly to discuss bigger, more pressing issues.
Off the Cuff Connections: Outside of structured meetups and discussions, members have the opportunity to connect with anyone in the club they want using the DM feature. We’ve had members find new teammates, jobs, software providers, friends, you name it.
Advice from Exit Five team: Get advice and guidance directly from the Exit Five team. Dave, Dan, Matt, Danielle, Anna, and Allison are all in the community daily, ensuring each member gets the help they need.
Quarterly Marketing Therapy: Participate in quarterly sessions with top B2B CMOs to tackle your toughest marketing leadership challenges.
Quarterly Training Sessions: We bring in a domain expert to teach the group a leadership specific topic such as budgeting, planning, how to negotiate compensation, etc.
4. Grow
Level Up Your Career: Unlock opportunities like speaking engagements, hosting events, or landing your next big role.
Showcase Your Expertise: Active members are invited to speak at Exit Five events or share their insights on our podcast.
Exclusive Savings: Enjoy discounted tickets and courses — like saving hundreds on flagship events using your member code.
Expert Resources: Continue learning with on-demand resources and recordings that aren’t available anywhere else.
Why Apply for CMO Club?
Why join CMO Club when other communities are free? Are we really worth $999/year? Well, if you’re reading this, it’s probably cause you care about growing your career. Even one action inside CMO Club can easily deliver 10x the value to you personally and the company you’re working for.
You need to negotiate your compensation package. You join a quarterly training session led by a negotiation expert who helps you reframe your approach. You use the insights to negotiate an extra $30k in salary and equity.
You’re struggling with how to structure your marketing team. Instead of guessing, you ask your small peer group of CMOs how they’ve structured theirs. You take their advice and build a high-performing team, avoiding costly hiring mistakes.
You’re about to sign a $250k contract with a software vendor. You check in the CMO Club and discover other members negotiated better rates. You go back, renegotiate, and save your company $40k, making you look like a hero to your CFO.
You need to create a board update but don’t know where to start. You post your draft in the Gut Check space, and other CMOs give you direct feedback. Their insights help you refine your deck, impress your CEO, and gain more budget approval.
Your CEO is pushing for more pipeline, and you’re out of ideas. You join a ‘therapy’ call with a top B2B CMO, ask how they handle executive pressure, and walk away with a framework that shifts the conversation and protects your team from unrealistic goals.
You’re hiring a demand generation leader but unsure what to pay them. You ask the group, and they share real salary data from their companies. You use it to make a competitive offer, land the right hire, and prevent a failed search.
You’re evaluating 6sense vs. Demandbase but don’t want vendor BS. You ask the group about their experiences and get real, unfiltered feedback that saves you from making the wrong decision—and wasting six figures on the wrong tool.
You need a trusted agency recommendation. Instead of rolling the dice on Google, you ask CMO Club members which agencies they use and trust. Within hours, you have vetted recommendations, avoiding months of trial and error.
Who CMO Club is for
The CMO Club is built exclusively for in-house marketing leaders who want a high-caliber peer group to navigate leadership challenges, make smarter decisions, and grow their careers.
CMO Club is a great investment if:
You’re a marketing leader inside a company. This community is exclusively for in-house marketing leaders: CMOs, VPs, and Heads of Marketing. No agencies, consultants, or freelancers.
You want to connect with other senior leaders, not just marketers. The conversations here go beyond marketing tactics, you’ll discuss leadership, strategy, hiring, budgeting, and executive alignment with people who understand your role.
You’re looking for a trusted peer group. You’ll be placed in a small group of 8-10 marketing leaders of similar company sizes, giving you a private space to ask tough questions and get real answers.
You want direct access to top CMOs. Our quarterly ‘therapy’ calls feature industry-leading CMOs, where you can ask the hardest questions and hear how top executives are tackling the same challenges.
You value high-quality, honest feedback. Whether you’re working on a board presentation, an org restructure, or a major marketing decision, the CMO Club gives you a space to get input from leaders who’ve been there.
You’re tired of vendor pitches and need real recommendations. No more guessing which agencies or tools are worth the investment. Get vetted recommendations from marketing leaders who’ve actually used them.
You want fewer distractions and higher-quality discussions. No noise, no spam, no performative LinkedIn debates, just focused conversations with marketing executives who are serious about leadership and impact.
You won’t see value in the CMO Club if:
You’re not a senior marketing leader. This group is strictly for in-house CMOs, VPs, and Heads of Marketing. If you’re an agency owner, consultant, freelancer, or founder, this isn’t the right fit.
You’re looking for a Slack-style chatroom. The CMO Club is designed for thoughtful, strategic discussions - not real-time, high-volume chat threads that get lost in the noise.
You just want marketing tactics. If you’re here for campaign playbooks or tactical marketing tips, the broader Exit Five community is a better fit. The CMO Club is about leadership, strategy, and executive-level challenges.
You prefer passive learning over active engagement. This isn’t a content library. The real value comes from participating in discussions, asking questions, and sharing insights with your peers.
Ready to Join the CMO Club?
$999
Per year — Save $200
Exclusive access to in-house leaders
Small, curated peer groups of 8-10 marketing leaders
Quarterly peer group video calls
Quarterly therapy sessions with top CMOs
Quarterly expert-led training
Access to the full Exit Five community
Private recommendations on agencies, vendors, and software
Exclusive Gut Check space for feedback
White-glove support from the Exit Five team
$99
Per month
Exclusive access to in-house leaders
Small, curated peer groups of 8-10 marketing leaders
Quarterly peer group video calls
Quarterly ‘therapy’ sessions with top CMOs
Quarterly expert-led training
Access to the full Exit Five community
Private recommendations on agencies, vendors, and software
Exclusive Gut Check space for feedback
White-glove support from the Exit Five team