Seth Godin is an entrepreneur, bestselling author of 21 books, and teacher who writes one of the most popular blogs in the world. His latest book, This Is Strategy, is a nationwide bestseller and was featured in the Harvard Business Review. He's given five TED talks, including two that rank among the most popular of all time, and has been inducted into both the Direct Marketing and Marketing Halls of Fame. In addition to writing and speaking, he has built several companies, many with b2b marketing and sales at their core. Yoyodyne, one of the first internet companies, pioneered email marketing, selling campaigns to American Express, Carter Wallace, Procter & Gamble, and others. He has recently worked with Hearst, AARP, Google and others.

Ann Handley helps businesses stand out in a sea of same. She's the world's first Chief Content Officer, a Wall Street Journal best-selling author, and a partner at MarketingProfs. Recent inductee into the Content Marketing Hall of Fame.

Kara Hardin, Founder of The Practice Lab, is a Registered Psychotherapist and former corporate lawyer, reshaping how high-achieving professionals think about ambition and overwhelm. She holds a Master’s degree in Counselling Psychology from the University of St. Thomas (Minnesota) and a Juris Doctor from the University of Toronto, Faculty of Law. Kara’s core values are learning and kindness.

Louis Grenier is a recovering Frenchman who helps established B2B companies find the edge they've been sitting on… and make it impossible to ignore. He runs Stand The F*ck Out (STFO.io), a positioning and go-to-market consultancy for companies that have survived the rounds, the pivots, and the reorgs, but are now losing ground to AI-generated noise and lookalikes.