If you want to be a CMO, master this… (Newsletter #100)

Hello and welcome to the Exit Five weekly newsletter - read by 16,000 B2B marketing professionals around the world. Exit Five is a membership site designed to help you build a successful career in B2B marketing. Join 3,500 other members at exitfive.com.

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If you want to be a CMO, master this…

Want to be CMO? Heck, or any C-level executive? You better learn to love meetings and internal communication.

Unless you're the secret super genius CTO who doesn't have to manage people or take any meetings and can just code all day, you must become a top notch communicator if you want to be the CMO or CXO.

And this is true for all formats. You need to be strong in-person, over Zoom, on video, and in writing. Group setting or 1:1.

But here I'll talk specifically about marketing.

***

Marketing is one of the most misunderstood operations inside of a company and if you aren't able to control the narrative, show what you're working on, and articulate why it matters, you'll end up with the status quo today: "my company has no idea what marketing should be doing."

Clear and confident and compelling communication internally is one of the reasons I was able to advance my career quickly. I didn't realize it at the time, but it matters a lot. More than me knowing CAC to LTV and MQL this and that. You can be the greatest operator behind the scenes but as the marketing leader it all means nothing if you can't communicate externally.

NOTE: This could also be a reason to *not* take a marketing leadership job by the way. Just like managing people and building a team, it's a completely different job than individual contributor and this is a big part of it. If you don't love this stuff or can't learn to love it or find the "why" in it, it's going to be a miserable road ahead.

Being a great communicator starts with the end in mind - it’s not about what you want to say. It’s about understanding how to guarantee the audience understands. If they didn’t understand that’s on you. If they are confused or bored that is on you.

So if you want to be CMO it's not about the cool marketing ideas and the big sexy brand campaigns. It's about this. Master internal communications.

It's arguably the most underrated marketing channel.

I prepped more for internal presentations and simple updates than most other things and it paid. Plus it helps you build reps for taking to customers. If they don’t believe you internally, customers never will.

P.S. What are your strategies for internal communication? Reply back to this email and LMK—I read every reply :)

#143: How to Get More Reviews, Structuring a Marketing Team and Our In-Person Event

Matt and I share this week's most popular topics, lessons, and learnings across the community.

We discuss

• Selling out our in-person event tickets
• Strategies for getting more online reviews
• How to think through structuring your marketing team
• Live chat on websites

Listen to the Episode Now on Spotify

Or find it everywhere you listen by searching "exitfive" podcast.

#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue

I'm joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.

We discuss things like

• Why marketing attribution is hard
• The essential elements of predicting marketing results
• Which leading indicators to follow and how to tie them to revenue
• Correlation between reach metrics (like community members and subscriptions) and output metrics
• How to use and measure LinkedIn in B2B 

Listen to the Episode Now on Spotify

Or find it everywhere you listen by searching "exitfive" podcast.

Open Roles

HOT JOB OF THE WEEK: Circle is looking for an experienced Head of Product Marketing to help their next phase of growth. This person will be responsible for overseeing all positioning, storytelling, internal enablement, market intelligence, and product launches.

If you're interested, you can apply here.

Other open roles on the Exit Five job board this week:

• Close is hiring a Head of Product Marketing. Remote Role, US-based.
• Frogslayer is hiring a VP/Director of Marketing in Texas. $150k-$300k salary.
• Sidebar is hiring a Head of Growth. Remote Role.
• Modulate is hiring a Marketing & Partnership Ops Specialist. $95k salary. 
• Freshpaint is hiring a Senior Manager, Product Marketing. $185-$220k. Remote Role.
• Spot AI is hiring a Director of Demand Generation. $185-200k salary.
• RethinkFirst is hiring a Social Media Manager. Remote Role 
• RethinkFirst is hiring a Growth Marketing Director. Remote Role. 
• Tribunus Health is hiring a Growth Marketing Manager. Remote Role. $80-120k salary.
• Meter is hiring a Field Marketing Manager. Remote Role. $85-143k salary.
• Auror is hiring a Director of Field Marketing. $150-168k salary.
• Aimtal is hiring a Marketing Account Manager. Remote Role.
• OlyBet Group is hiring a Group Director, Customer Marketing. 96-144k€.
• ContactMonkey is hiring a Senior Website Growth Lead. Remote Role.
• MightyScout is hiring a Growth Marketing Manager. $90-$110k salary. Remote Role.
• Flowhub is hiring a Demand Generation Manager. $95-$125k salary. Remote Role.

See All Open Roles

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