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Hello and welcome to the Exit Five Weekly Newsletter - read by 25,000 B2B marketing professionals around the world. Exit Five is a membership site designed to help you build a successful career in B2B marketing. Join 5,000 other members at exitfive.com.

By the way - this email was designed in Knak which helps you create email and landing pages in minutes without having to write code. Learn more about Knak here.

🕰️ What can you do in 29 hours?

That’s how long, on average, it takes B2B teams to follow up with leads according to a lead response test our friends at RevenueHero just did.

If your leads can:

• Fly from NYC to Sydney
• Make sourdough starter
• Listen to every Taylor Swift album back-to-back

… it’s taking way too long to get back to them.

By then they’ve probably moved onto an alternative (read: competitor) and signed the contract.

An easy fix? Set up automated scheduling for qualified leads with something like RevenueHero (Freshworks, Nooks, Sendoso, Seamless.ai, and Customer.io all use them, so you know they’re legit).

Check out the full lead response report here for a ton of other takeaways that will help your team drive more revenue.

25 People to Follow to Get Smarter at B2B Marketing

It's no secret that we love LinkedIn at Exit Five – it can be a great place to learn from other people...

...if you can cut through the noise to fill your feed with people posting useful and specific content.

We want to help you do that, so we put together a list of B2B Marketers we’ve been following this year to help you build a targeted list of your own.

The people on this (non-exhaustive) list are the ones our team has loved following this year – they’re experts in everything from Demand Gen to Content Marketing, to Leadership and so much more.

This isn't our usual newsletter topic, but it's worth your time just the same :)

Sharing who made the list below, but definitely check out the full post for more info on what they talk about, and why we chose them:

• Pranav Piyush
• Meryoli Arias
• Diane Wiredu
• Emily Kramer
• Tas Bober
• Lashay Lewis
• Natalie Marcotullio
• Chelsea Castle
• Madhav Bhandari
• Devin Reed
• Jason Bradwell
• Robert Kaminski
• Rita Cidre
• Jess Cook
• Chima Mmeje
• Meisha Patterson
• Kyle Coleman
• Mark Huber
• Yi Lin Pei
• Christina Le
• Sam Kuehnle
• Chelsea Lassen
• Erik Jacobson
• Corrina Owens
• Talya Heller

See the full list →

📺 UPCOMING EVENTS

🎁 TODAY: EXIT FIVE HOLIDAY PARTY

Today at 3pm ET we're hosting a fun little get together with the E5 team and special guest Ding Zheng (aka the Sales Rapper but let’s call him the Marketing Rapper for this week).

We wanted to get everyone together to end the year and hand out some awards to our top members, share insights from our top content from the year, and we’re going to tease out some of the big stuff we’re doing in 2025.

Whether you’re an Exit Five community member, podcast listener, or just a fan and want to hang out and attend a fun virtual event to recap the year, come join us for this celebration.

Join us live

🏢 OPEN ROLES

Who's Hiring Right Now?

HOT JOB OF THE WEEK: Neuron7 is hiring a Content Marketing Director to own their content ecosystem to create a top-of-funnel strategy that drives engagement and qualified leads. Fully remote, US only.

Interested? Apply here.

Other open roles on the Exit Five job board this week:

• Global Payments is hiring a Principal Content Strategist, SMB Professional Services
• Global Payments is hiring a Principal Content Strategist, Higher Education
• Opus Training is hiring a B2B Growth Marketing Manager
• Valenz Health is hiring a Marketing Events Manager
• Paramark is hiring a Head of Marketing, Founding Marketer
• Trovata is hiring a Senior Content Marketing Manager
• RightMetric is hiring a Founding Marketer
• Wynter is looking for marketing leaders to participate in their research
• SpeedWork is hiring a Senior LinkedIn Ads Specialist
• Dragon360 is hiring a Advertising & Media Strategist
• AROYA is hiring a Performance Marketing Manager
• Peak Support is hiring a Head of Marketing ($140k-$185k)

See All Open Roles >>

Have an open role and want to make sure the best B2B marketing talent sees it?

Just reply to this email and we'll send over more info on how you can post it on our job board + get it in front of 25k+ marketers.

Join us in Exit Five

Because no one goes to school for B2B marketing.

We have a private community + content site for marketing pros like you and me if you’re looking for a peer group and discussion forum to help you grow your career in B2B marketing.

Get feedback, campaign ideas, browse templates, videos, guides, get recommendations on agencies and vendors, find contractors and freelancers, vent about your boss, find new jobs and more.

We have a 7 day free trial so you can join 100% risk free.

Become A Member

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Want to sponsor a future newsletter or learn more about other sponsorship opportunities with Exit Five? Email hi@exitfive.com (or just reply to this email).

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