Hello and welcome to the Exit Five Weekly Newsletter - read by 20,000 B2B marketing professionals around the world. Exit Five is a membership site designed to help you build a successful career in B2B marketing. Join 4,000 other members at exitfive.com.

By the way - this email was designed in Knak which helps you create email and landing pages in minutes without having to write code. Learn more about Knak here.

🧠 How to get better at B2B marketing

There's a common thread with top performing marketers... they're *obsessed* with learning.

They're always devouring podcasts. books. newsletters (like this one!) that teach them new things that make them better.

And they learn from what others are sharing, too. That's what we're building in Exit Five – so if you're obsessed with learning and looking for new resources, we've got you covered.

New resources added this past week:

• B2B Paid Spend: A 2025 Roadmap for Marketers
• A Proven Five-Step Framework to Double Sales Pipeline with BOFU Webinars
• Video Marketing Teardown Week with live feedback from an expert

And there are literally hundreds more inside the community - from videos, to templates, to playbooks.

Start a free 7-day trial and get access to all the resources you need to be a better marketer.

📊 40 Landing Page audits later… here’s what we learned

A few weeks ago in the Exit Five community, our resident Landing Page Expert, Tas Bober, very generously offered free audits to a few members.

And by a few, I mean over 40 – and then if that wasn’t enough, she spent some time chatting with us about some common things to look for.

Here’s 5 things you should check your landing pages for today:

1. Landing Pages ≠ Homepages

Sending paid traffic to your homepage? It’s like inviting someone to a party and leaving them at the door.

Your homepage serves everyone—press, job seekers, even your mom. A landing page, though, is exclusive. It speaks directly to the audience you want and gives them a focused, friction-free experience.

“Your homepage is a choose-your-own-adventure. Your landing page is the destination at the end of the journey.” — Tas

Takeaway: Create a standalone landing page for campaigns. It’s not just good data hygiene; it’s the secret to boosting conversions.

2. Clarity Beats Buzzwords (Every Time)

Buzzwords confuse more than they convert. The best copy connects by being simple, specific, and skimmable—think 8th-grade reading level.

Cut words like “seamless” and “revolutionize” and you’ll be in better shape.

“You’d never say, ‘Have you thought about revolutionizing your tech stack?’ in a sales call. Don’t say it on your landing page either.”

Takeaway: Ditch the jargon. Write like you’re talking to a friend, not a boardroom.

3. Stick to One CTA (Confusion is Expensive)

Seven CTAs on one page? That’s six too many.

Even if they all lead to the same place, mixing up the language (“Book a Demo” vs. “Talk to an Expert”) creates decision fatigue—and decision fatigue kills conversions.

“If you confuse, you lose. Pick one CTA, test it, and stick to it.”

Takeaway: Keep it simple. Use a single, clear CTA that matches your campaign promise.

4. Design Isn’t Optional

You wouldn’t show up to a meeting in pajamas, so why let your landing page look

like it’s from 1995?

A slow-loading or inaccessible page can sabotage even the best content. Tools like Lighthouse can help you spot issues, from sluggish load times to poor accessibility.

“Content is king, but design and experience? They’re the queen. And if the queen’s a mess, no one’s paying attention to the king.”

Takeaway: Make your page fast, accessible, and polished. No excuses.

5. Empathize First, Ask Later

Most landing pages shove a form in your face before you’ve even learned why you’re there.

Flip the script. Start with a problem block that mirrors your audience’s pain points and builds empathy. Save the form for the bottom, after you’ve earned their trust.

“Putting the form at the top is like proposing on the first date. Tell a story first. Earn their yes.”

Takeaway: Lead with empathy. Guide visitors through the story of their problem and your solution before asking for their info.

P.S. There’s so many more gems in this conversation with Tas. Want the full interview?

Just reply and let me know and I’ll send it over :)

P.P.S. We've been working behind the scenes to bring more marketing content to our website - and our first post is up. If you liked last weeks newsletter with the takeaways from our CMO panel - this is the second half of that.

Check it out here and let me know what you think!

📺 UPCOMING EVENTS

🎤 Exit Five LIVE | Building a Marketing Operating System: How to Organize Campaigns, Align Your Team, and Deliver Results

Marketers are expected to be masters of strategy, creative, and execution.

But who’s teaching us to manage the endless moving parts of a campaign? With tighter budgets, higher expectations, and a mountain of competing priorities, it’s easy to feel stuck in campaign chaos.

We often talk about the tactics: SEO, ABM, email, content.

But for this session we're going to talk about the behind the scenes of B2B marketing. We're going to talk about the marketing operating system – specifically:

• how to organize your 2025 campaigns;
• align your team; and
• stay laser-focused on what matters most

Join us with the team at Tenon to see how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.

Join us live

🏢 OPEN ROLES

Who's Hiring Right Now?

HOT JOB OF THE WEEK: Paramark is hiring a Head of Marketing to be their founding marketer. This is a dream role, working along side CEO Pranav Piyush – a former marketing VP who just gets it. You’ll market to CMOs and CFOs and have full freedom to shape and execute your strategy with plenty of support from the founders.

Interested? Apply here.

Other open roles on the Exit Five job board this week:

• Trovata is hiring a Senior Content Marketing Manager
• RightMetric is hiring a Founding Marketer
• Wynter is looking for marketing leaders to participate in their research
• SpeedWork is hiring a Senior LinkedIn Ads Specialist
• Dragon360 is hiring a Advertising & Media Strategist
• AROYA is hiring a Performance Marketing Manager
• Rhapsody is hiring a Content Marketing Manager
• Peak Support is hiring a Head of Marketing ($140k-$185k)
• PDQ is hiring a Senior Customer Marketing Specialist

See All Open Roles >>

Have an open role and want to make sure the best B2B marketing talent sees it?

Just reply to this email and we'll send over more info on how you can post it on our job board + get it in front of 20k+ marketers.

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We have a 7 day free trial so you can join 100% risk free.

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