exitfive Newsletter #94: Internal Politics

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Internal Politics

Work becomes a whole lot less fun when it feels more like a battle for credit than actually getting things done.

I think that the "work" part of work is often easy.
It's the people part where things get difficult.
At some point, in every company, internal politics start to creep in.

• Someone doesn't feel seen
  
• The sales leader is battling with the marketing leader over inbound vs. outbound
  
• A younger employee who did all the work is frustrated that the VP they think is kind of a tool is now presenting the team's "wins" and passing them off as his own, without giving credit to the crew that actually did the work

But it doesn't have to be like this. Healthy teams worry about winning together, not who gets the credit. A good boss / manager / CEO is able to see through the BS and know who did the work - and most importantly, good work is REWARDED. Sometimes it's a "nice job" message that goes a long way, a shoutout in front of the whole company, or sometimes it's an unexpected raise or promotion.

Internal politics and the constant scramble for acknowledgment and "credit" can suck the joy out of your job. Don't let that creep into your company.

Be direct with people. Call out the BS when you see it. Find ways to cut this before it spreads. Build a culture that gives credit where it's due. A team that lifts each other up. One that wants to win together - because that's when everyone wins - vs. battling over credit.

P.S. Our team is rebuilding the webpage for the newsletter sign up and we need some social proof, could you reply here with what you like about the newsletter? Something we can screenshot and show to other marketers?

🎧 Podcast #131: LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist

In this episode of Inside Exit Five, Matt (Marketing Manager at Exit Five) and I share this week's most popular topics, lessons, and learnings across the community.

We cover:

• Whether you should focus on the company or personal LinkedIn pages
• What the CEO can do to grow their LinkedIn profile
• When it's acceptable to be a marketing generalist, and when you should specialize
• Why money matters in relation to career happiness
  

Listen to the Episode Now on Spotify

Or find it everywhere you listen by searching "Exit Five" podcast.

🎧 Podcast #132: B2B Website Conversion Tactics

I'm joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. 

We discuss things like:

• Selling with emotional benefits over feature lists
• How to use the stages of awareness to lead customers through the conversion funnel
• How to do research that informs your conversion strategy
• Using AI to create content that'll resonate with website visitors

Listen to the Episode Now on Spotify

Or find it everywhere you listen by searching "Exit Five" podcast.

📺 UPCOMING EVENTS

On April 23rd, Brian Kotlyar, VP of Marketing and Growth at Hightouch, will be inside the community to answer questions related to:

• Being a VP of Marketing
• The path to Marketing leadership
• Working with the CEO
• How to become a true partner to sales
• The role of Demand Gen

Drop your questions in the comments whenever you’re free, and Brian will answer them within a couple of days of the event.

Brian previously led Demand Gen, Marketing, and Growth at Sprinklr, Intercom, and New Relic and is the VP of Marketing and Growth at Hightouch. If you want to lead marketing at companies like this one day, this is a great opportunity to pick someone’s brain that is currently living it.

RSVP HERE

 🏢 OPEN ROLES

 Who's Hiring Right Now

HOT JOB OF THE WEEK: Freshpaint is looking for a Senior Product Marketing Manager who will be the first product marketing hire at a fast growing startup. This role will be responsible for further developing Freshpaint's ICP segments, working with product on the roadmap, and building out value propositions and messaging. 

If you're interested you can apply here. 

Other open roles on the Exit Five job board this week:

• Spot AI is hiring a Director of Demand Generation. $185-200k salary.
• RethinkFirst is hiring a Social Media Manager. Remote Role 
• RethinkFirst is hiring a Growth Marketing Director. Remote Role. 
• Tribunus Health is hiring a Growth Marketing Manager. Remote Role. $80-120k salary.
• Meter is hiring a Field Marketing Manager. Remote Role. $85-143k salary.
• Auror is hiring a Director of Field Marketing. $150-168k salary.
• Aimtal is hiring a Marketing Account Manager. Remote Role.
• Tiugo Technologies is hiring a Director, Content Marketing. Remote Role.
• OlyBet Group is hiring a Group Director, Customer Marketing. 96-144k€.
• ContactMonkey is hiring a Senior Website Growth Lead. Remote Role.
• MightyScout is hiring a Growth Marketing Manager. $90-$110k salary. Remote Role.
• Flowhub is hiring a Demand Generation Manager. $95-$125k salary. Remote Role.

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