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Hello and welcome to the exitfive weekly newsletter - read by 16,000 B2B marketing professionals around the world. exitfive is a membership site designed to help you build a successful career in B2B marketing. Join 3,500 other members at exitfive.com.
By the way - this email was designed in Knak which helps you create email and landing pages in minutes without having to write code. Learn more about Knak here.
Today's newsletter is brought to you by Apollo.io
Next week we’re announcing our first live event. It will be in Burlington, VT but we’re thinking about doing more meetups later this year. It’s exciting - but also a little scary. Our members are all over the world so we have to pick the right locations in order to get people to show up.
The team at Apollo.io let us in on a huge tip. You can use their platform to spot trends within your target audience. Like identifying which cities marketing leaders live in and where we should be hosting events.
You can also use this data to figure out where to place out of home ads.
Before Apollo, this type of analysis would typically require involving your ops and even data science teams. The best part is that the reporting factors through 275M contacts that fit your personas. Meaning you don’t need to worry about analyzing incomplete data.
You can get in there right now and start using Apollo for free. You don’t even need a credit card to get started.
Introducing exitfive: formerly known as "Exit Five"
Hey everyone, Dave here - if you follow me on LinkedIn, you’ve probably heard me talk about all the new stuff we’re doing - our first live event in September, a new product we’re launching for marketing leaders and we’re hiring and growing our team.
Today, if you haven’t already noticed from the newsletter design, I want to talk about our new brand design and the changing of our brand name from Exit Five to exitfive.
This rebrand is not just a change of visuals but a major inflection point for our business.
At the last two companies I worked at, marketing was the momentum driver. We tried to launch something every 2 weeks.
We're doing the same with exitfive, and have a calendar of "marketable moments" planned out from now until the fall.
This week it’s the new brand design, website and newsletter.
Next week we’re announcing our live event & tickets go on sale.
This is what we review to start our team meetings every Monday.
Marketing can create momentum for the company, and speed can be a competitive advantage.
I've seen it over, and over, and over again.
Shipping work = the quicker you get feedback on your ideas, the quicker you learn what's working. That's the whole game.
I love talking about exitfive and all the things we’re up to, but I really want to shout out Eli Rubel and his team at NoBoringDesign for doing this rebrand for us from start to finish. His team works with companies like Loom, Dropbox, CallRail, Yelp, and Productboard. We’re pumped we were able to work with NoBoringDesign for our redesign.
Other than the visuals (which look awesome), our team loved their working style. They hit every deadline and were easy to communicate with in Slack.
You don’t need to micromanage or give them the details of every project. You give them a rough idea and they make something beautiful out of it. That’s a dream scenario for a design partner.
If you’re looking to upgrade your design this year, I would definitely recommend checking out NoBoringDesign. You can view their website here.
P.S. What do you think about the new design? Check out exitfive.com. Can you respond to this email and LMK what you think.
Podcast #137: Goldenhour Recap, Listener Questions, and The Future of exitfive
Matt and I share this week's most popular topics, lessons, and learnings across the community. We cover
- How to start building your portfolio as a new agency owner
- What Sales can do to become a partner to Marketing (and vice versa)
- Whether podcasts are for brand awareness and lead nurturing
- Webinars and whether they need to be live or not
- The future of Exit Five
Listen to the Episode Now on Spotify
Or find it everywhere you listen by searching "exitfive" podcast.
Podcast #138: Proven Management Tactics to Lead High-Impact Marketing Teams
I'm joined by David Kline. David is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator.
We talk about leadership and management for people who want to grow their careers and take on a leadership role. This is a useful episode for anyone in B2B marketing who is or wants to be a team leader.
Listen to the Episode Now on Spotify
Or find it everywhere you listen by searching "exitfive" podcast.
UPCOMING EVENTS
Every B2B marketer knows about ABM, but its meaning varies significantly based on factors like the product being sold, target audience, and sales cycle length. In fact, numerous misconceptions surround ABM, leading to confusion about its true essence. In this session we aim to clarify what ABM isn't and how its meaning has evolved in 2024.
We’ll discuss common ABM misconceptions:
ABM isn’t a product
ABM isn’t new
ABM should not be your only strategy
And dive into what ABM IS in 2024:
Leveraging real-time data to optimize ABM strategies
Anticipating changing buyer personalization preferences
Finding the right mix of content and tactics to convert faster
RSVP Here
Open Roles
HOT JOB OF THE WEEK: Frogslayer is looking for a VP/Director of Marketing to play a pivotal role in building a world-class marketing organization — a team that will be the "secret sauce" behind Frogslayer's continued growth and the envy of our competitors. You’ll have the authority (and budget) to challenge assumptions, experiment with new ideas, and invest in building out your team as you see fit.
If you're interested, you can apply here.
Other open roles on the Exit Five job board this week:
- Culture Partners is hiring a Digital Product Manager. $115k salary. Remote Role.
- Freshpaint is hiring a Senior Manager, Product Marketing. $185-$220k. Remote Role.
- Spot AI is hiring a Director of Demand Generation. $185-200k salary.
- RethinkFirst is hiring a Social Media Manager. Remote Role
- RethinkFirst is hiring a Growth Marketing Director. Remote Role.
- Tribunus Health is hiring a Growth Marketing Manager. Remote Role. $80-120k salary.
- Meter is hiring a Field Marketing Manager. Remote Role. $85-143k salary.
- Auror is hiring a Director of Field Marketing. $150-168k salary.
- Aimtal is hiring a Marketing Account Manager. Remote Role.
- OlyBet Group is hiring a Group Director, Customer Marketing. 96-144k€.
- ContactMonkey is hiring a Senior Website Growth Lead. Remote Role.
- MightyScout is hiring a Growth Marketing Manager. $90-$110k salary. Remote Role.
- Flowhub is hiring a Demand Generation Manager. $95-$125k salary. Remote Role.
Join us in exitfive
Because no one goes to school for B2B marketing. We have a private community + content site for marketing pros like you and me if you’re looking for a peer group and discussion forum to help you grow your career in B2B marketing.
Get feedback, campaign ideas, browse templates, videos, guides, get recommendations on agencies and vendors, find contractors and freelancers, vent about your boss, find new jobs and more.
We have a 7 day free trial so you can join 100% risk free.
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