Hello and welcome to the exitfive weekly newsletter - read by 16,000 B2B marketing professionals around the world. exitfive is a membership site designed to help you build a successful career in B2B marketing. Join 3,500 other members at exitfive.com.

By the way - this email was designed in Knak which helps you create email and landing pages in minutes without having to write code. Learn more about Knak here.

Today's newsletter is brought to you by pharosIQ

In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. 

Yet your growth goals remain unchanged. 

That's why you need pharosIQ to help you identify who's in the market and target them without wasting money.

Their tool collects purchase intent signals from multiple sources and transforms them into powerful insights for your marketing campaigns.

With pharosIQ, you are not only generating leads, but you are generating leads that convert.

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Plus, they're giving away free Exit Five memberships. If you're not a member and want to be, book a meeting with their team and tell them you want a membership.

7 Tips For Creating an Engaging Presentation

A former colleague of mine texted me yesterday.

She was a product manager when I was at Drift, and I while I was there I gave a training on how to become a better public speaker and create an engaging presentation - inside or outside of the company.

7 years later she is still using the notes she took during that session to write presentations at her new company, and it reminded me I should share some of those tips with you.

Here are the rough notes:

1. Start with a Story that brings you to the Hook (use a story to be relatable and bring in the audience; the other day, I tried to buy something at the store, and this thing happened… tie it back to your core problem; this builds trust and earns attention right away).
2. Problem - Solution - Examples/Proof - Call to Action is a simple framework to follow for a presentation.
3. Keep your slides simple; people will either listen to what you’re saying or watch what’s on the slide, rarely they can both.
4. Use images or 1-2 words on a slide to help your transition or cue you “but here’s the problem” and “so here’s what we’re going to do”
5. Spend most of your time on the meat - the specifics, the examples. I see many presentations that ramble on forever without getting into the MEAT. Don’t let this be you; less intro, less setup, more specifics please.
6. Use the pre-frame: pre-frame the room so your audience knows what to expect; “I am so excited to share this big update with you today because ___” aka set expectations for what you’re going to share vs. making them wait 40 minutes for the punch line. Also: this is why I never tell people “i’m so nervous” on stage; it pre-frames the room to think I’m nervous and won’t do a good job
7. Get QUICK WINS when you’re speaking — it’s so important that you get off to a good start; tell a relatable story, get a good laugh in, share a good example …. quick wins help you relax and build momentum + get the audience engaged

P.S. Do you have any presentation tips? REPLY back to this email and let me know, I read every single reply :)

 Or find it everywhere you listen by searching "exitfive" podcast.

Podcast #142: Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr

I'm joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011. 

We discuss

• Why Jason started SaaStr
• What makes a great VP of Marketing in SaaS and how to hire one
• How tech and SaaS have changed since 2020
• CROs vs CMOs
• Importance of alignment between the CEO and marketing team

Listen to the Episode Now on Spotify

Or find it everywhere you listen by searching "exitfive" podcast.

Upcoming Events

Kyle Coleman, CMO at Copy.ai, will join the community for an asynchronous AMA to discuss how to climb the marketing ranks and become a CMO for top B2B brands.

Drop your questions in the comments, and Kyle will answer them within a couple of days of the event. 

You can ask him questions related to career growth like

• What soft and hard skills led you to where you are today?
• What role has your brand on LinkedIn played in your career growth?
• What are the top things you’ve learned as a CMO? 
• How do you see AI influencing the future of Go-To-Market teams?

Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue. If you want to become a CMO, this is an excellent opportunity to pick the brain of someone living it.

RSVP here

Every B2B marketer knows about ABM, but its meaning varies significantly based on factors like the product being sold, target audience, and sales cycle length. In fact, numerous misconceptions surround ABM, leading to confusion about its true essence. In this session we aim to clarify what ABM isn't and how its meaning has evolved in 2024.

We’ll discuss common ABM misconceptions:

• ABM isn’t a product
• ABM isn’t new
• ABM should not be your only strategy

And dive into what ABM IS in 2024:

• Leveraging real-time data to optimize ABM strategies
• Anticipating changing buyer personalization preferences
• Finding the right mix of content and tactics to convert faster

RSVP here

Open Roles

HOT JOB OF THE WEEK: Exit Five is looking for a Senior Content Marketing Manager who will be responsible for developing, executing and managing our newsletter, podcast, and webinar program. You’ll also be responsible for helping us create new content formats, launch new shows, growing sponsorship inventory, and growing website traffic and awareness for Exit Five over time.

If you're interested, you can apply here. 

Other open roles on the Exit Five job board this week:

• Circle is hiring a Head of Product Marketing. Remote Role.
• Close is hiring a Head of Product Marketing. Remote Role, US-based.
• Frogslayer is hiring a VP/Director of Marketing in Texas. $150k-$300k salary.
• Sidebar is hiring a Head of Growth. Remote Role.
• Modulate is hiring a Marketing & Partnership Ops Specialist. $95k salary. 
• Freshpaint is hiring a Senior Manager, Product Marketing. $185-$220k. Remote Role.
• Spot AI is hiring a Director of Demand Generation. $185-200k salary.
• RethinkFirst is hiring a Social Media Manager. Remote Role 
• RethinkFirst is hiring a Growth Marketing Director. Remote Role. 
• Tribunus Health is hiring a Growth Marketing Manager. Remote Role. $80-120k salary.
• Meter is hiring a Field Marketing Manager. Remote Role. $85-143k salary.
• Auror is hiring a Director of Field Marketing. $150-168k salary.
• Aimtal is hiring a Marketing Account Manager. Remote Role.
• OlyBet Group is hiring a Group Director, Customer Marketing. 96-144k€.
• ContactMonkey is hiring a Senior Website Growth Lead. Remote Role.
• MightyScout is hiring a Growth Marketing Manager. $90-$110k salary. Remote Role.
• Flowhub is hiring a Demand Generation Manager. $95-$125k salary. Remote Role.

See all open roles

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