Marketing Snacks from Exit Five
Hello and welcome to聽Marketing Snacks聽– a new weekly newsletter from Exit Five.
The goal of Marketing Snacks is to share addictive, bite-sized (馃槈) insights from the brilliant marketers across the web. We’ll be pulling wisdom from others and sharing it with you.聽
Let’s dig in.
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馃嵖 Today’s Snack 馃崷
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Recognize and Avoid Random Acts of Marketing
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If you’ve spent any time on a marketing team in-house, you probably know this feeling: Just doing a bunch of stuff because everyone else is doing it.
Emily Kramer calls these “Random Acts of Marketing” – here are some to beware of:聽
- Picking channels randomly/just doing all of them聽
- Investing in them equally
- Not having specific content for each channel
- Only hitting one part of the funnel (unintentionally)
- Same exact goals for each channel
- Not crushing it in any one channel – because they’re all “meh”
What does good look like?聽
- Only choose the channels that work for your audience, GTM motion etc聽
- Stack rank channels by importance / resource allocation聽
- Know the maturity level of each channel at any given time i.e. text, scale, etc.聽
- Have a specific content strategy for specific channels
Check out the full post here, and give Emily a follow if you liked this snack.
PS.聽Want to submit a Snack? Reply back to this email and pitch your wisdom. We’d love to feature you.聽
聽This week’s 馃嵖 Marketing Snack 馃崷 is brought to you by:聽HockeyStack
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84% of marketers feel pressured to prove ROI, but only 29% trust that they can do so. HockeyStack integrates with the entire tech stack, allows you to measure marketing鈥檚 revenue influence, forecast more accurately, and optimize your spend with recommendations.
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Thanks to the 2023 Exit Five presenting sponsors聽Demandwell (SEO)聽and聽Zapier (Automation).
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