#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)

Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss

• The principles of building a community
• LinkedIn personal vs. company page engagement
• The role of executives in thought leadership content
• How companies are leveraging influencer partnerships
• How to approach LinkedIn organic and grow your audience

Timestamps

• (00:00) - - Intro
• (06:59) - - Importance of Community Engagement
• (11:16) - - Tailoring Marketing Strategies to Target Audiences
• (13:48) - - Depth Over Width in Influencer Strategy
• (16:10) - - Leveraging Influencer Networks for Product Promotion
• (19:20) - - Importance of Laser Focus in Content
• (24:47) - - Organic vs. Paid Content Amplification
• (28:31) - - Leveraging Content for Successful Advertising
• (34:09) - - The 1% Mindset in Achieving Success
• (37:10) - - Creation Strategies: Leveraging Existing Comfort Zones
• (41:10) - - Utilizing Content Variation for Effective Marketing
• (44:03) - - Investing in Employee Long-term Value
• (46:38) - - Validating and Refining Effective Communication Strategies
• (50:01) - Identifying Trending Topics on LinkedIn for Content Creation

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