What's actually working in B2B marketing right now.

I've spent the last 15 years in B2B marketing. From PR intern to CMO, and now as the guy who gets to talk to the smartest practitioners in the game every day. I send out what I learn twice a week.

Real plays from real marketers. Names, numbers, examples you can take straight back to your team.

If you're a B2B marketer who wants to know what's actually working, this newsletter is for you.

40,000+ marketers read Dave's newsletter every week.

Newsletter Archive

Latest editions

Audience members at a B2B marketing event raising smartphones to record a speaker's presentation projected on a purple-lit screen
EXIT FIVE
Newsletter #250

Are you sick of AI yet? [Take the survey]

B2B marketers are pushing back on AI — the narrative is shifting. Dave shares what a Fortune 500 CMO told him, and asks: where do you actually stand right now?

May 26, 2026 · 3 min read
EXIT FIVE
Newsletter #249

AI is eating the B2B marketing funnel

AI is eating the B2B marketing funnel

May 21, 2026 · 4 min read
EXIT FIVE
Newsletter #248

Everyone is lying about AI

Everyone is lying about AI

May 19, 2026 · 7 min read
Seth Godin, Ann Handley, Kara Hardin, Louis Grenier are keynote speakers for Drive 2026 by Exit Five
EXIT FIVE
Newsletter #247

Seth Godin is speaking to Drive 2026

Seth Godin is speaking to Drive 2026

May 14, 2026 · 5 min read
EXIT FIVE
Newsletter #246

Stop overcomplicating marketing

Stop overcomplicating marketing

May 12, 2026 · 7 min read
EXIT FIVE
Newsletter #245

Will AI replace creatives?

Will AI replace creatives?

May 7, 2026 · 7 min read
EXIT FIVE
Newsletter #244

PR is back, baby.

PR is back, baby.

May 5, 2026 · 8 min read
EXIT FIVE
Newsletter #244

How to survive in a job you don’t love

How to survive in a job you don’t love

Apr 30, 2026 · 5 min read
EXIT FIVE
Newsletter #243

How to make B2B social work

How to make B2B social work

Apr 28, 2026 · 8 min read
EXIT FIVE
Newsletter #242

How to be the CMO everyone loves

How to be the CMO everyone loves

Apr 23, 2026 · 7 min read
EXIT FIVE
Newsletter #241

The most useful things B2B marketers built with AI this week

The most useful things B2B marketers built with AI this week

Apr 21, 2026 · 5 min read
EXIT FIVE
Newsletter #240

How Ramp is turning its marketers into builders with AI3

How Ramp is turning its marketers into builders with AI3

Apr 16, 2026 · 6 min read
EXIT FIVE
Newsletter #239

Show me your booth?

Show me your booth?

Apr 14, 2026 · 5 min read
EXIT FIVE
Newsletter #238

5 types of ownable ideas (pick yours)

5 types of ownable ideas (pick yours)

Apr 9, 2026 · 7 min read
EXIT FIVE
Newsletter #237

5 B2B ad campaigns that actually worked

5 B2B ad campaigns that actually worked

Apr 7, 2026 · 3 min read
EXIT FIVE
Newsletter #236

Don’t make this career mistake

Don’t make this career mistake

Apr 2, 2026 · 3 min read
EXIT FIVE
Newsletter #235

What I learned from 100 CMOs

What I learned from 100 CMOs

Mar 31, 2026 · 5 min read
EXIT FIVE
Newsletter #234

Does your marketing team put out bangers? (Dave’s Newsletter)

Does your marketing team put out bangers? (Dave's Newsletter)

Mar 26, 2026 · 6 min read
EXIT FIVE
Newsletter #233

6 things LinkedIn’s VP of Marketing told me (Dave’s Newsletter)

6 things LinkedIn's VP of Marketing told me (Dave's Newsletter)

Mar 24, 2026 · 6 min read
EXIT FIVE
Newsletter #232

What 100 CMOs said they are worried about (Dave’s Newsletter)

What 100 CMOs said they are worried about (Dave's Newsletter)

Mar 19, 2026 · 6 min read
EXIT FIVE
Newsletter #231

Are marketing careers doomed? (Dave’s Newsletter)

AI isn't killing marketing careers — it's splitting them. Dave and HubSpot's SVP of Marketing on 4 moves to future-proof your B2B marketing career right now.

Mar 17, 2026 · 6 min read
EXIT FIVE
Newsletter #230

How to use AI to create good content (Dave’s Newsletter)

How to use AI to create good content (Dave's Newsletter)

Mar 12, 2026 · 7 min read
EXIT FIVE
Newsletter #229

What makes people remember a brand (Dave’s Newsletter)

What makes people remember a brand (Dave's Newsletter)

Mar 10, 2026 · 4 min read
EXIT FIVE
Newsletter #228

How Ramp, Snowflake, and Hightouch run ABM (Dave’s Newsletter)

How Ramp, Snowflake, and Hightouch run ABM (Dave's Newsletter)

Mar 5, 2026 · 4 min read
EXIT FIVE
Newsletter #227

This CMO turned a $1.2M budget into $31M ARR (Dave’s Newsletter)

This CMO turned a $1.2M budget into $31M ARR (Dave's Newsletter)

Mar 3, 2026 · 5 min read
EXIT FIVE
Newsletter #226

Stop making ads that look like ads (Dave’s Newsletter)

Stop making ads that look like ads (Dave's Newsletter)

Feb 26, 2026 · 4 min read
EXIT FIVE
Newsletter #225

Stop calling it a webinar (Dave’s Newsletter)

Stop calling it a webinar (Dave's Newsletter)

Feb 24, 2026 · 9 min read
EXIT FIVE
Newsletter #224

Write better for social (Dave’s Newsletter)

Write better for social (Dave’s Newsletter)

Feb 20, 2026 · 7 min read
EXIT FIVE
Newsletter #223

Are events worth the cost? (Dave’s Newsletter)

Are events worth the cost? (Dave’s Newsletter)

Feb 17, 2026 · 7 min read
EXIT FIVE
Newsletter #222

How do you stay on top of everything? (Dave’s Newsletter)

How do you stay on top of everything? (Dave’s Newsletter)

Feb 10, 2026 · 5 min read